UrtheCast Brand Re-Design
Design lead on a complete brand redesign and implementation including logo, print collateral, exhibit design, videos, motion graphics, special events and merchandise. The new brand aimed to be fresh and bright, in contrast to many other competing companies. The text element of the logo was created blending two different typefaces together in order to create something truly unique.
An in-depth branding book was also created detailing typography, logo usage, and brand concepts.
